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无论从专业人还是公司经营者的角度来看,移动互联和内容营销这两块内容都是不能忽视的。说起中国的广告行业,很长时间内一直是国际4A的天下。上世纪90年代以来,外资广告公司纷纷进驻中国,凭借其资金、人才、客户优势,几乎包揽广告经营总额前五名,在6-10名里本土广告公司也只能占据2-3个席位。本土广告公司长期面临着高度分散、高度弱小的发展困境。不过近年来,随着移动互联时代的到来,我们欣喜地看到越
Both from the point of view of professional or corporate operators, mobile Internet content and content marketing these two elements can not be ignored. Speaking of China’s advertising industry, for a long time has been the international 4A world. Since the 90s of last century, foreign-funded advertising companies have stationed in China. With their capital, talent and customer advantages, they have taken the top five positions in advertising business and only 2-3 seats in 6-10 local advertising agencies. Local advertising companies have long been facing a highly dispersed and highly weak development dilemma. However, in recent years, with the arrival of the era of mobile Internet, we are more pleased to see the more