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五、价格、成本、规模是企业创造名牌的重要杠杆。价格是否合理、科学,直接影响产品的销售,发挥价格杠杆作用是产品致胜市场的重要方面。纵观中外名牌产品价格,众多的是与现实购买力比较贴紧的,同时由于“以廉取胜”的竞争观念受到挑战,非价格竞争趋势十分明显,世界名牌灵活的定价策略广泛运用。柯达公司70年代采取降价抛售的办法,挤跨了对手,垄断了美国彩色胶卷市场90%的份额,而80年代则采取高价政
Fifth, price, cost and scale are important levers for enterprises to create brand names. Whether the price is reasonable or scientific will directly affect the sales of products, and exerting price leverage is an important aspect of the product’s winning market. Looking at the prices of Chinese and foreign brand-name products, many are closely related to the actual purchasing power. At the same time, the competitive concept of “winning with integrity” is challenged. The trend of non-price competition is very obvious. The flexible pricing strategy of the world famous brand is widely used. Kodak’s method of selling at a price cut in the 1970s squeezed its opponents and monopolized 90% of the US color film market. In the 1980s, it took a high price.