面对互联网的冲击及人民群众阅读习惯的改变,以报纸、电视、广播为代表的传统媒体面临着极大的挑战,纸媒发行萎缩、广播电视受众分流、广告连续下滑,发展陷入了困境。面对舆论生态与传播格局的深刻变化,党媒作为党的舆论主阵地,只有坚持“融合发展、移动优先”战略,积极推动主流媒体积极向新兴传播领域拓展,才能巩固壮大主流思想舆论阵地,牢牢掌握意识形态工作主动权。本文介绍了近年来江西日报社在媒体融合的道路上积极创新,引领发展,本着“共建、共享、共赢”的原则,通过融媒体中央厨房“赣鄱云”平台(下简称“赣鄱云”),省市县三级抱团发展,媒体融合整体推进,形成独具特色的发展路径。 Faced with the impact of the Internet and people’s reading habits, the traditional media represented by newspapers, television and radio are facing great challenges. The decline of paper media distribution, the diversion of radio and television audiences, the continuous decline of advertisements, and the development fall into a dilemma. In the face of the profound changes in the ecology and communication pattern of public opinion, the party media, as the mainstay of the party’s public opinion, can only consolidate and strengthen the mainstream ideological public opinion if it sticks to the strategy of “integration and development and mobile priority” and actively promotes the mainstream media to actively expand into the emerging communication field Position, firmly grasp the initiative of ideological work. This article introduces that in recent years, Jiangxi Daily has been actively innovating and leading the development on the road of media convergence. In line with the principle of “building, sharing and win-win”, through the media-central kitchen “Gan Poyun” platform Hereinafter referred to as “Gan Poyun ”), provincial and municipal development of three Baotuan, the media as a whole to promote integration, the formation of a unique development path.