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舞蹈产业作为文化产业发展的一类分支,在当下推动文化事业全面繁荣、文化产业快速发展的时代背景下正在积极拓宽发展路径、探寻发展潜力。而在信息化社会中,大众传媒的信息交互能力已然成为各行业发展过程中的重要动力,舞蹈产业与大众传媒的结合突显了信息时代中文化产业发展的必然选择。本文从分析中国舞蹈产业发展的机遇与挑战为基础,重点论述了大众传媒对于舞蹈产业发展的积极价值和消极因素,并且提出应以正确认识和理性运作为前提,寻求舞蹈产业化发展与大众传媒的良性契合点。
As a branch of the development of cultural industries, the dance industry is actively broadening its development path and exploring its potential under the current circumstances of promoting the full prosperity of cultural undertakings and the rapid development of cultural industries. In the information society, the mass media’s information interaction ability has become an important driving force in the development of various industries. The combination of the dance industry and the mass media highlights the inevitable choice of the development of the cultural industry in the information age. Based on the analysis of the opportunities and challenges in the development of Chinese dance industry, this article focuses on the positive and negative factors that the mass media play for the development of the dance industry. It also proposes that the development of the dance industry and the mass media should be sought on the premise of correct understanding and rational operation. The benign fit point.