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近年来,随着改革开放的深入,市场经济的发展,以宣传商品、沟通产销为目的的工商广告日益活跃.要写好广告,首先要增强广告意识,研究广告活动的客观规律.还要探讨消费者心理,坚持主题突出,风格独特,内容求实,文字简练,层次分明,趣味高尚的原则.时下的广告,大致可归纳以下十种模式:1.颂扬式.“上海牙科市场”广告语是:“豪华商住,流露超然气派;地理优越,生活傲然独享;功能齐备,式式设施俱全;雅舍娉婷,兼备
In recent years, with the deepening of reform and opening up and the development of the market economy, commercial advertisements for the purpose of promoting goods, communication and marketing have become increasingly active. To write advertisements, we must first enhance the awareness of advertisements and study the objective law of advertising campaigns. Consumer psychology, adhere to the theme of prominent, unique style, content truth-seeking, concise text, structured, interesting noble principles .Advertising nowadays generally can be summarized in the following ten models: 1. Celebrate the style of the “Shanghai Dental Market” slogan is : "Luxurious commercial and residential, revealing aloof style; geographical superiority, life proudly exclusive; full-featured, all kinds of facilities; Jasper Ting, both