市场营销是企业与客户进行沟通以实现企业自身需要的基本经营活动,企业的其他活动如研究与开发、生产、物流等部门很大程度上郡是在围绕市场营销这个中心进行。市场营销战略是企业竞争战略的核心。就跨国公司而言,其市场竞争战略的制定及演变主要由跨国公司全球市场营销环境、公司及管理者对市场营销本身的认识及其经营视角等因素决定。二次 Marketing is the basic business activities that companies communicate with their clients to achieve their own needs. Other activities in the enterprise, such as research and development, manufacturing, and logistics, are largely centered on marketing. Marketing strategy is the core of an enterprise's competitive strategy. In terms of multinational corporations, the formulation and evolution of their market competition strategies are mainly determined by the global marketing environment of multinational corporations, the cognition of the companies and their managers on marketing itself and their business perspectives. Second time