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近年来,湖南卫视《爸爸去哪儿》系列亲子真人户外秀的播出,在旅游行业掀起了一股亲子游潮流。2015年上半年,亲子游正式进入爆发式增长期,亲子游迅速成长为旅游行业里最具潜力的细分市场之一。通过前期文献整理发现,目前国内学者对亲子游研究相对较少,多见于亲子游旅游产品开发及亲子游发展现状分析,对于景区如何应对亲子游市场完善与之配套的基础设施建设方面还极少涉猎。基于此,本文从亲子游细分市场出发,探讨如何加强旅游目的地基础设施建设,以丰富亲子游的相关理论研究。
In recent years, Hunan Satellite TV “Where is Dad” series of live outdoor parent-child show aired in the tourism industry set off a wave of parent-child travel. In the first half of 2015, parent-child travel officially entered an explosive growth period, and parent-child travel quickly grew into one of the most potential market segments in the travel industry. Through the literature review found that at present domestic scholars on parent-child travel research is relatively small, more common in parent-child travel product development and parent-child travel development status quo analysis of the scenic area how to deal with the parent-child travel market to improve and its infrastructure infrastructure is also very small Dabbling Based on this, starting from the parent-child market segment, this article explores how to strengthen the infrastructure construction of tourist destination in order to enrich the relevant theoretical research on parent-child travel.