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2017年2月,分众传媒、广东省广告有限公司(简称省广)、蓝标这三家中国本土广告公司发布业绩信息,营业收入均破百亿大关,至此中国本土百亿级广告巨头诞生。我们在为之喝彩的同时,也发现一个有趣的现象,即这三家百亿级公司从地理位置上看分别属于三个城市——北京(蓝色光标)、上海(分众传媒)、广州(省广)。根据中国广告业发展多年的的统计数据,北京、上海、广州稳居中国广告经营额排行榜的前三甲,呈现三足鼎立的态势。它们不仅孕育了中国本土广告巨头,而且在整个行业发展进程中扮演了举足轻重的角色,可
February 2017, Focus Media, Guangdong Advertising Co., Ltd. (hereinafter referred to as the provincial wide), Blue Label three Chinese local advertising company released performance information, business revenues have broken billions mark, thus China’s tens of billions of native advertising giant was born. While we applauded, we also found an interesting phenomenon that the three billion-dollar companies geographically belong to three cities - Beijing (blue cursor), Shanghai (Focus Media), Guangzhou (province wide). According to the statistics of many years of development of the advertising industry in China, Beijing, Shanghai and Guangzhou ranked the top three places in the advertising revenue of China, presenting a tripartite confrontation. They not only nurtured the Chinese domestic advertising giant, but also played an important role in the development of the entire industry.