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电视画面的直观性、纪实性、具象性等优点,给了观众以强烈的现场参与感,成为了电视新闻及其他节目吸引受众的特色。然而,当前的问题也正出现在这里。(一)电视新闻画面的枯燥近年来,电视工作者制作了大量的电视新闻节目,在不断满足着广大群众的信息欲。但是我们看到,在电视工作者强调要以鲜活的、独特的、可视性强的电视画面去吸引、感染受众的同时,大量充斥电视屏幕的却是枯燥乏味、司空见惯的画面和场景,以至使观众觉得电视新闻没有看头。
Television screen intuitive, documentary, figurative advantages, giving the audience a strong sense of participation on the spot, has become a television news and other programs to attract the audience’s characteristics. However, the current problems are also appearing here. (I) Boring of TV news footage In recent years, television workers have produced a large number of television news programs that are constantly satisfying the masses’ desire for information. However, we can see that while television workers emphasize the need to attract and invade audiences with lively, unique and highly visible television pictures, the television screens are full of dull and common pictures and scenes. So that the audience feel the television news did not look good.