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在文化学视域里,文化身份被建构为一种社会现象,它标识着相关文化的存在位置及其话语的成立方式与作用力度。电视学者高鑫认为:从社会化生存系统审视电视文化身份,文化群落(知识层次较高的人群)希望电视属于纯文化,成为人类精神品格的塑造者、思想道德的完善者和崇高情感的激励者;而作为个人的个体组织群落则可能希望它有一个“百家姓”,是千里眼、顺风耳,又是表达个人意志与精神的喉舌;是其精神追求的寄托,又是文化娱乐的场
In the field of cultural studies, cultural identity is constructed as a social phenomenon, which identifies the location of the relevant culture and the way in which it is established and its role. According to Gao Xin, a TV scholar, viewing the culture identity of television and cultural communities (people with higher levels of knowledge) from the social survival system hopes that television will be pure culture and become the creator of human spiritual character, the performer of ideological and moral motivation, and the incentive of lofty emotions As individuals, individual community may hope that it has a “family name”, is clairvoyant, downwind ears, but also the expression of personal will and spirit of the mouthpiece; is the spiritual pursuit of sustenance, but also cultural and entertainment field