民意调查显示,人民群众对医院的满意程度,相对于医院的规模、地理位置、医疗设施等硬件指标而言,医务人员服务水平、质量、态度,医院的人文环境、收费的公平性等软性指标显得更为重要,它往往直接映射出社情对医院的客观评价,并对医院形象和社会认同产生重要影响。医院要想在激烈的医疗市场竞争中始终保持核心竞争力,提升医院发展软实力至关重要。对于医院,良好的廉政文化,是软实力的温床与载体。实施廉政文化管理,是提高医院品牌形象的法宝,改善医德医风,是提升医务人员综合素质的关键。这正如马克思所 Opinion polls show that people’s satisfaction with the hospital, relative to the size of the hospital, geographical location, medical facilities and other hardware indicators, the level of service, quality, attitude, the hospital’s human environment, the fairness of fees and other soft The indicator is even more important. It often directly reflects the objective evaluation of the hospital for the social conditions and has a significant impact on the hospital image and social identity. Hospitals in order to maintain the core competitiveness in the fierce competition in the medical market, to enhance the hospital’s development of soft power is essential. For hospitals, a good culture of honest and clean administration is a hotbed and carrier of soft power. To implement the management of a clean government is a magic weapon to improve the brand image of the hospital and to improve the ethics of medical ethics is the key to enhancing the overall quality of medical personnel. This is just like Marx