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时下,国内流行的战略管理著作非常多,而和众多的战略管理著作相比,《企业战略管理教程》的知识覆盖面更广,内容也相对新颖,同时,它具有更强的操作性,书中对国内近些年来的研究和方法进行了分类解析和介绍,增加了许多一般书籍当中不曾涉及的内容,详细介绍了战略分析和选择的原理和方法,并且从真实的例子出发,更容易让人理解。伴随着我们国家高等教育事业的飞速发展,战略规划在高校
Nowadays, there are a lot of popular strategic management books in China, and compared with many strategic management books, the “Strategic Business Management Course” has a broader knowledge and relatively new content. At the same time, it has more operability. In the book Analyzed and introduced the researches and methods in China in recent years, added the contents that are not involved in many general books, introduced the principles and methods of strategic analysis and selection in detail, and made it easier for people understanding. With the rapid development of our country’s higher education, strategic planning is in colleges and universities