企业文化是体现企业核心价值观和软实力的,探讨企业文化建设的途径,进一步加强企业文化的建设,对于增强企业核心竞争力和促进可持续发展,具有重要意义。第一,在路途上,应推动六项建设一是企业形象文化建设。以树立“一流员工形象,一流的管理形象、一流的产品形象、一流的企业形象”为目标,在改善企业形象,提高企业知名度和美誉度方面搞好策划,形成统一规范的视觉系统。 Corporate culture reflects the core values ​​and soft power of enterprises, exploring ways of building corporate culture and further strengthening the construction of corporate culture are of great significance to enhancing their core competitiveness and promoting sustainable development. First, on the road, six constructions should be promoted. First, the building of corporate image and culture. To establish a “first-class image of the staff, first-class management image, first-class product image, first-class corporate image ” as the goal, improve corporate image, improve business visibility and reputation aspects of good planning, the formation of a unified and standardized vision system.