随着电视竞争日趋激烈,央视、卫视、城市电视台综合频道和地方专业频道所形成的四大竞争方的角力将更加白热化。一般认为前三者构成目前中国电视市场的三大主力军,而地方专业频道的发展走向则相对不那么引人注目。事实上,近几年,地方电视专业频道的发展,不乏鲜活的成功范例。由于地方专业频道“三不靠”的市场定位,使其更加注重媒体产业化的属性,在不少地方做出了相当不错的成 With the increasingly fierce competition in television, CCTV, satellite TV, integrated channels and local television channels formed by the professional competition of the four major competitors will be more intense. It is generally believed that the former three constitute the three main forces in the current Chinese television market, while the development of local professional channels is relatively less noticeable. In fact, in recent years, there have been many successful examples of the development of local television channels. As the local professional channel “three do not rely on” market positioning, to pay more attention to the attributes of the media industry, in many places made a very good