论文部分内容阅读
我国快速消费品营销合资企业发展突飞猛进,企业内部控制评价机制在企业发展中具有重要的意义。目前,营销网络大多会存在内控缺陷、内控评价不合理等现象,以下主要分析内部控制评价机制嫁接快速消费品营销管理的实证,促进企业的可持续发展。
The rapid development of China’s FMCG marketing joint venture, the evaluation mechanism of enterprise internal control has great significance in the development of enterprises. Currently, most of the marketing network will have internal control defects, internal control evaluation is not reasonable and other phenomena, the following analysis of the internal control evaluation mechanism of FMCG marketing management empirical evidence to promote the sustainable development of enterprises.