１提高服务商标意识商标已被看作一种无形资产。服务商标：尤其是驰名服务商标，是提高服务“产品”附加值的无形资产。据国际资产评估界统计，谁拥有驰名商标，谁就能获得高额的利润。服务商标是商誉的载体，它将商标与商誉融为一体，结合有形资产，协同营运，以提高企业... 1 improve service brand awareness mark has been seen as an intangible asset. Service marks: In particular, well-known service marks, is to improve service “products” value-added intangible assets. According to the statistics of international asset appraisers, whoever owns a well-known trademark can obtain high profits. Service mark is the carrier of goodwill, it combines the trademark and goodwill, combined with tangible assets, co-operation, in order to improve the business ...