随着市场竞争的加剧,各种纸质媒体都希望自身变的更加强大,以便在激烈的竞争中处于有利地位。于是,报纸与电视的整合传播就成为媒体竞争加剧过程中涌现的时代新潮。作为全国第一家由广电系统主管、主办的综合性都市报纸应当怎样把握这种媒体运作的新态势以及解决期间出现的种种问题是值得理论界和实务界共同关注的课题。 As market competition intensifies, all kinds of paper media hope to become more powerful in order to be in a good position in the fierce competition. As a result, the integrated transmission of newspapers and television has become the trend of media agendas emerging in the process of competition. As the first comprehensive newspaper in the country managed by a radio and television system, how to grasp the new trend of media operation and solve various problems during that period is a topic of common concern for theorists and practitioners.