20世纪90年代以来,市场的竞争明显取决于设计的竞争,许多国家都把设计作为提高经济增长的重要手段,增大了对设计的投入,提出了“设计治厂”“设计立国”等新经济发展战略,这里的设计一般指产品设计,然而在注重产品设计的同时,我们也不能忽视视觉广告的设计,广告通过传播信息,为消费者提供个人消费指导,能够帮助消费者对个人消费品进行选购。指导消费者合理地采购物品以改善个人或家庭的生活条件和工作条件,这是广告最起码的功能。广告还有一项重要的功能,这就是刺激消费者的个人消费。广告的连续出现,就是对消费者的消费兴趣与物质欲求进行不断地刺激,从而引起消费者的购买行为,进而促成产品的不断更新以及国家的经济发展。由此可见,广告在消费中的重要性。 Since the 1990s, competition in the market has obviously depended on competition in design. Many countries regard design as an important measure to increase economic growth, increased investment in design and put forward the idea of ​​“designing factories and factories” "And other new economic development strategies, design here generally refers to product design, product design, while focusing on product design, we can not ignore the design of visual advertising, advertising through the dissemination of information, to provide consumers with personal consumer guidance, to help consumers Buy personal consumer products. Directing consumers to procure items reasonably to improve the living and working conditions of individuals or families is the minimum function of advertising. Advertising also has an important function, which is to stimulate the consumer’s personal consumption. The continuous appearance of advertisements is to constantly stimulate consumer interest and material desire of consumers, thus causing consumers to purchase behaviors, which in turn leads to the continuous updating of products and the economic development of the country. This shows that the importance of advertising in the consumer.