作为全国首家发行业跨区域整合重组企业——海南凤凰新华出版发行有限责任公司(以下简称海南凤凰新华),在跨省优势互补的作用下催化出的“凤凰经验”对深化我省文化体制改革具有极大的推动作用。全新的改革思维,换来了新的发展。“十二五”期间,海南凤凰新华主营业务实现逆势上扬。“十二五”期末,海南凤凰新华净资产较“十一五”期末增长58.92%;营业总收入较“十一五”期末增长69.01%;利润总额较“十一五”期末增加3159.73 As the first distribution industry cross-regional integration and restructuring of enterprises - Hainan Phoenix Xinhua Publishing and Distribution Co., Ltd. (hereinafter referred to as Hainan Phoenix Xinhua), under the effect of trans-provincial complementarities catalyzed “Phoenix experience ” to deepen our province Cultural system reform has a tremendous role in promoting. The new reform thinking, in exchange for a new development. During the “Twelfth Five-Year Plan” period, Hainan Phoenix Xinhua’s main business achieved a contrarian rise. At the end of the “Twelfth Five-Year Plan” period, the net assets of Hainan Phoenix Xinhua increased by 58.92% over the “Eleventh Five-Year” period; the total operating income increased by 69.01% over the “Eleventh Five-Year” period; Five "increase of 3159.73 at the end