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本文应用swot、五力模型理论分析了海南发展高端游艇市场的优势条件和存在的问题,基于未来高端游艇市场的发展趋势,通过市场竞争分析,进行客户市场的定位,从品牌营销和渠道两大方面提出了较为完整的策略建议,希望助推海南游艇经济建设和发展。
Based on the development trend of the high-end yacht market in the future, the paper analyzes the market competition and carries out the positioning of the customer’s market. From the perspective of brand marketing and channels, this paper analyzes the advantages and problems of Hainan’s development of high-end yacht market. Proposed a more complete strategy and suggestions, hoping to boost Hainan economy and construction of the yacht.