近年来,体育微视频迅速发展,获得了受众的广泛欢迎,成为新时期体育信息传播的主要方式之一,对传统媒体的体育信息传播造成了极大的冲击。但是,体育微视频在发展过程中,出现了一系列的问题,如侵权问题、功能退化、自制节目混乱、来源单一等,不但限制了微视频的发展,还给媒体和社会带来了不良影响。因此,需要引起政府、媒体和广大网民的重视,从多方面入手,促进体育微视频的健康发展,共同营造积极健康的互联网传播环境。 In recent years, the rapid development of sports micro-video has won wide acceptance among the audience and has become one of the main ways of disseminating sports information in the new era, which has caused a great impact on the dissemination of sports information in traditional media. However, during the development of sports micro-video, a series of problems have emerged, such as infringement, degradation of functions, confusion of home-made programs and single sources, which not only restrict the development of micro-video but also have an adverse impact on the media and society . Therefore, it is necessary to arouse the attention of the government, the media and the masses of Internet users, and start from many aspects to promote the healthy development of sports micro-video and jointly create a positive and healthy internet communication environment.