当前各种生产活动都需要用电,人们对供电质量也提出了更高的要求,电力企业面临着巨大压力。我国正处于计划经济向市场经济转型的关键时期,为符合改革的推动和市场竞争的要求,电力企业应建立起相应的市场营销体系,营销管理人员需转变旧的营销观念和方法,积极研究新的营销策略,拓宽营销市场。本文主要从服务、市场开发、高科技及企业形象等方面进行了研究。 At present, all kinds of production activities require electricity, people also put forward higher requirements on the quality of power supply, and power companies are under tremendous pressure. China is in a critical period of transition from a planned economy to a market economy. In order to meet the requirements of reform and market competition, power companies should establish corresponding marketing systems. Marketing managers need to change old marketing concepts and methods and actively study new Marketing strategy to broaden the marketing market. This article mainly from the service, market development, high-tech and corporate image research.