经销商是品牌链的终端,是销售与服务的一线,是顾客体验与认知品牌的重要渠道。厂商要塑造一个成功的品牌,离不开经销商的协助与支持。为了进一步了解经销商在品牌形象传播过程中所起到的作用,我们采访了上海大众经销商管理专家贾鸣镝先生。凭借着多年的管理经验,贾经理与我们分享了他的品牌塑造理念。 Dealers are the brand chain of terminals, is the first line of sales and service, customer experience and cognitive brand is an important channel. Manufacturers want to create a successful brand, can not do without the assistance and support of dealers. In order to further understand the role of distributors in the process of brand image communication, we interviewed Mr. Jia Mingdi, an expert in Shanghai Volkswagen dealer management. With many years of management experience, Jiajing Li shares with us his brand building philosophy.