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最近,运动鞋品牌与时装设计师纷纷携手合作,推出既具实用功能又新潮时尚的运动鞋,希望吸引追求时髦、经济优裕的年轻消费者垂青。 过去两年,全球运动鞋市场出现饱和现象,只有最廉价的货品才有足够销路,因此业者急需采取措施挽救业务,刻不容缓。 运动鞋品牌的救市措施之一,是引入时装潮流设计以配衬时尚服装,特色包括新款质料、耀目颜色和修长的鞋身设计。 这些运动鞋的特点是独一无二和价钱昂贵。
Recently, sneaker brands and fashion designers have joined hands to launch sports shoes that are both functional and trendy, and hope to attract young consumers who are looking for fashion and economic prosperity. In the past two years, the global sports footwear market has become saturated. Only the cheapest products have enough sales. Therefore, it is imperative that the industry urgently take measures to save the business. One of the measures taken by the sneaker brand to promote the market is to introduce fashion trends to match fashion apparel. Features include new materials, dazzling colors and slender body designs. These sports shoes are unique and expensive.