论文部分内容阅读
传统女裤试水移动电商,这事儿靠谱吗?听听娅丽达服饰CIO史亚东怎么说。娅丽达是一个成立了20年的金牌女裤品牌,在全国各地有专卖店和商场专柜近2000个,这在过去一直是我们引以为傲的优势和资本,但在移动电商来临的时候,却成为我们转型中最大的痛点。为什么?我们做移动端会触及线下店的业绩,初始时公司内部因为体系大就很难达成一致方向。互联网时
Traditional pants to test the water mobile electricity business, it’s tricky to listen to Yalida costume CIO Shi Yadong how to say. Yalida is a brand founded 20 years of gold pants, across the country there are nearly 2,000 stores and shopping malls counters, which in the past has been our pride of the advantages and capital, but the advent of mobile commerce However, it has become the biggest pain point in our transformation. Why? We do mobile terminals will reach the performance of offline stores, initially due to the system within the company is difficult to reach a consensus. Internet time