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在室内设计中,对于不同使用功能的空间,充分表现其个性已是设计师们共同遵守的原则,空间个性是功能要求的结果,反过来又为功能服务。比如纪念堂庄重肃穆,娱乐中心活泼热闹,医院清雅安静。舞厅却需要热烈刺激。那么,商业建筑的个性是什么呢?本文希望通过对前门文化体育用品商店室内设计的分析,以得到这一问题的答案。商店是商品流通的场所,顾客购买商品完成商品流通,很明显,这一“流通”功能要求室内空间以“商品”及“顾客”这两个流通过程的主体为中心,也就是说,室内设计应能最大程度地传达商品信息、吸引顾客注意力,充分表现出广告性和标志性,使商店室内具有新颖别致的个性,从而最有利地促进商品流通。前门是北京最繁华的商业区之一,商店林立,人流如海。前门文体商店处在这一特定的环境中,这对
In interior design, the full expression of individuality is the principle that designers fully comply with in terms of space for different functions. Spatial individuality is the result of functional requirements, which in turn serves the function. For example, the memorial hall is solemn, the entertainment center is lively and the hospital is elegant and quiet. The dance hall needs warm stimulation. So, what is the personality of commercial architecture? This article hopes to get an answer to this question through the analysis of the interior design of Qianmen Culture and Sporting Goods Store. Stores are places where goods circulate, and customers purchase goods to complete the distribution of goods. Obviously, this “circulation” function requires that the interior space be centered on the subjects of “merchandise” and “customer”, that is, interior design. It should be able to convey product information to the maximum extent, attract customers’ attention, and fully display advertising and iconicity, so that the store’s interior has a novel and unique personality, thus the most favorable promotion of product circulation. The front door is one of the most prosperous commercial areas in Beijing, with many shops and rivers. The Qianmen Style Shop is in this particular environment.