十年前,中央电视台“广而告之”栏目首播一则关于公共汽车文明乘车的公益广告“别挤了”,曾让全国观众耳目一新。从此,我中公益广告正式登上传媒舞台,以其崭新的视角和创意改变着广告的面貌。在此之前,我们的广告几乎是清一色的自吹自擂不脸红,和千篇一律的美女倩男各式明星,广大公众对此则是避之不及和无可奈何。历经十年的开拓耕耘,公益广告事业已蔚成大观。1996和1997两年,由国家工商行政管理局发起、各 Ten years ago, CCTV “advertised” section premiered a public service ads on bus civilization, “Do not squeeze”, had a refreshing audience. Since then, my public service ads officially boarded the media stage, with its new perspective and creativity to change the face of advertising. Prior to this, our ads are almost all boast blush, and stereotyped beauty Qianqian all kinds of stars, the general public it is too late and helpless. After ten years of pioneering work, public service advertising has become a spectacle. 1996 and 1997 two years, initiated by the State Administration for Industry and Commerce