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有统计数据显示,在2013年前100大热点事件的传播中,由所谓的网络大V等首发或者主导的事件占比接近一半,由传统平面媒体首发或者主导的事件不足三成,七成左右的事件由新媒体首发。新华社副社长兼新媒体中心主任慎海雄认为,新兴媒体的裂变式发展,改变了传统的舆论引导和传播格局,舆论生态更加复杂,给新闻宣传工作带来全方位、深层次的影响。传统媒体被边缘化,主流媒体难以真正掌控主流舆论,主流舆论难以有效传播主流声音的问题已经出现。
Statistics show that in the spread of the top 100 hotspots in 2013, the number of incidents of starting or leading by the so-called big network V accounted for nearly half of the number of incidents of starting or leading by the traditional print media. About 70% The incident was started by new media. Shen Haixiong, vice president and director of Xinhua Media Center of Xinhua News Agency, believes that the fission-style development of emerging media has changed the traditional guidance and dissemination pattern of public opinion, and the ecological environment of public opinion is more complicated, bringing about all-round and deep-going influence on news propaganda work . The traditional media are marginalized, the mainstream media can hardly really control the mainstream media, and the mainstream media has been unable to effectively spread the mainstream voice.