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地基:营销环境分析+顾客研究。2008年,家居行业陷入经济危机,整个营销环境表现为品牌竞争更加激烈、消费者购买力削弱。在集体低迷的大势下,几大品牌敏锐通过分析局势,达成组建“异业联盟”的共识。通过顾客研究,冠军联盟给消费者带去了更便捷的一站式购物环境、更有保证的品牌背书,不仅提升了消费者的购物体验,而且为消费者节省了时间和金钱成本。支柱:价值+沟通+渠道+组织。支柱,毋庸置疑是搭建“营销大厦”的核心。这也是冠军联盟能够保持生命力和活力的重要因素。价值,
Foundation: Marketing Environment Analysis + Customer Research. In 2008, the domestic industry into an economic crisis, the entire marketing environment for the brand competition is more intense, weakening the purchasing power of consumers. Under the general trend of collective downturn, several major brands are acutely aware of the situation through the analysis of the situation and reached the consensus of forming a “coalition of different industries.” Through customer research, the Champions League has brought consumers a more convenient one-stop shopping environment, more guaranteed brand endorsements, not only enhance the consumer shopping experience, but also save consumers time and money costs. Pillar: Value + Communication + Channel + Organization. Pillar, no doubt is to build “marketing building ” of the core. This is also an important factor in the Champions League to maintain vitality and vitality. value,