旅游业的蓬勃发展也带动了一系列产业链出现,古代思想家说过:“授人以鱼,不如授之以渔”。我们不能仅仅只依靠旅游业来发展,更重要的是我们要在其基础上找到更大的商机。显然,旅游产地的纪念品研发是一个不错的商机,那么在张家界这种以旅游为支柱产业的城市,我们如何借这个商机来拓展附带产品呢?本文通过对张家界便携式旅游纪念产品创新设计的现状分析,发现其所存在的问题及对策。 The thriving tourism industry has also led to the emergence of a series of industrial chains. Ancient thinkers have said: “Teaching people with fish is better than giving them fishing.” We can not just rely on tourism to develop, more importantly, we have to find more business opportunities on its basis. Obviously, the souvenir research and development in the tourist area is a good business opportunity. How can we use this opportunity to expand the ancillary products in Zhangjiajie, a tourism-based city? Based on the analysis of the present situation of the innovative design of the portable souvenir products in Zhangjiajie, , Found that the problems and countermeasures.