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在职业院校市场营销专业课程中,尤其是现代推销技术的课程,老师们主要注重的是对学生们的一些技能的训练,希望他们能够在实际中熟练地去应用。但是对于他们在学习这些技能的过程、教授他们技能的方法,还有学生们对于这些技能的价值观却是不太注重的。并且随着时代的发展,现代推销技术对于营销专业的学生来说是必须熟练掌握的一门技术,因此本文就此问题展开了一定的研究,介绍了“角色扮演”的一种课堂教学法。
In the professional marketing courses of vocational colleges, especially the courses of modern marketing techniques, the teachers mainly focus on the training of some students’ skills and hope they can apply them in practice. But the way they teach their skills, the way they teach them, and the students’ values about these skills are less relevant. And with the development of the times, the modern marketing technology is a technology that must be mastered by students majoring in marketing. Therefore, this article has carried out some researches on this issue and introduced a classroom teaching method of “role playing” .