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在经历了几年的低谷之后,世界各地的印刷需求终于在2011年有所增长,并促进了印刷企业对技术的投资。大幅面印刷市场将为标牌企业带来多达62亿平方米的印刷订单,而数字印刷的强劲增长也将为印刷服务供应商带来更多新的商机。数字技术在大幅面印刷市场上的渗透反映出了高端数字印刷机所取得的进步以及市场对短版、个性化印刷需求的增长。一些既能控制印刷数量和质量,又能满足市场和应用需求的解决方案的出现,例如定制QR码和可变数据印刷等为传统印刷企业打开新市场的大门。此外,每个
After several years of downturn, the printing needs of various parts of the world finally increased in 2011, and promoted the printing enterprises’ investment in technology. The large-format printing market will bring as many as 6.2 billion square meters of printing orders to signage companies, and the strong growth of digital printing will bring more new business opportunities to printing service providers. The penetration of digital technology into the large-format printing market reflects the progress made by high-end digital presses and the market’s demand for short-run and personalized printing. The emergence of solutions that both control the quantity and quality of printing while meeting the market and application needs, such as custom QR codes and variable data printing, opens the door to new markets for traditional printing companies. In addition, each