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随着信息时代的来临，现代新闻业高速发展，大众传媒的竞争已相当激烈。无可置疑，竞争成败的关键，是基于社会与受众对新闻信息的认知度与满意度上的。而这种认知度与满意度又常常始于标题的评介、引导和强化作用。
With the advent of the information age, the rapid development of modern journalism, the mass media competition has been quite fierce. Undoubtedly, the key to success or failure of competition is based on the awareness and satisfaction of news and information about the society and its audience. And this awareness and satisfaction often begin with the title of the review, guide and strengthen the role.