论文部分内容阅读
除了巍然不动的价格,还可以有许多理由让顾客购买自己的产品价格竞争是残酷的。拥有最低成本结构的企业才会胜出,而这项优势持续不了多久,除非胜利者一直保持低于其他对手的经营成本。举例来说,过去十年来,航空客运与快餐行业的价格战已经显示,以价格为基础的竞争会摧毁盈利率。正如医疗保健行业的经理人每天都了解的那样,价格竞争还可能威胁到产品品质的维护。不止利用价格对于大宗商品和缺乏明显差异化手段
In addition to the unshakeable price, there are many reasons why customers can buy their own products. Price competition is cruel. Companies that have the lowest cost structure will win and this advantage does not last long unless the winner stays below the cost of other competitors. For example, the price war between the air passenger and fast food sectors over the past decade has shown that price-based competition can destroy profitability. Just as health care managers know every day, price competition can also threaten the maintenance of product quality. Not only use the price for commodities and the lack of significant differences in means