论文部分内容阅读
超级碗期间的广告和营销,就像超级碗比赛本身,真刀真枪又运筹缜密。为什么一群肌肉男追逐搂抱的比赛30秒广告费高达500万美元?部分原因在于,美国和全世界其他喜欢激烈身体接触的体育迷,不仅会谈论手握25分优势被逆转的亚特兰大猎鹰和3比1大比分领先却输掉2016年NBA总决赛冠军的金州勇士谁更悲催,也会在超级碗结束后的34周里继续讨论奥迪汽车广告和百威啤酒广告哪个更像是下一届美国总统竞选宣传片。Ad Age和实时电视广告监测公司i Spot.tv的数据显示,超级碗当天65家品牌一共投放了
Advertising and marketing during the Super Bowl, like the Super Bowl game itself, really tough and tactical. Why a group of muscular men chasing cuddles 30-second advertising costs up to $ 5 million? Part of the reason is that the United States and other sports enthusiasts around the world who like intense physical contact talk not only about the Atlanta Falcon, whose reversal is 25 points, and 3 The Golden State Warriors who lost the 2016 NBA Finals more than a big lead but who grieved over the 34-week period after the Super Bowl went on to discuss Audi car ads and Budweiser ads which are more like the next US presidential campaign trailer. Ad Age and real-time TV advertising monitoring company i Spot.tv data show that the day the Super Bowl 65 brands were put together