信息时代,消费理念产生变化,营销市场也随之改变,如何能更加有效地进行营销沟通,创造更具个性化的产品和企业特有的品牌,使企业最大化地创造市场差异? In the information age, the concept of consumption has changed, and the marketing market has also changed. How to communicate marketing more effectively and create more personalized products and unique brands so that enterprises can create market differences to the maximum?