新媒体的特征多样性。与传统媒体相比,新媒体信息传播的内容具有多样性,涵盖社会文化的方方面面,新媒体的出现和发展,让信息内容不再单一和固定,人们可以通过网络搜索和获取各种想了解的信息。新媒体的传播可以通过文字、图片等传播内容,也支持音频、视频等新型多媒体信息内容传播,在传播内容方面更加丰富多样,同时,新媒体的基础 New media features diversity. Compared with traditional media, the content of new media information is diversified, covering all aspects of social culture, the emergence and development of new media, so that the information content is no longer a single and fixed, people can search through the Internet and access to all kinds of want to know information. The dissemination of new media can be through text, pictures and other content to disseminate, but also support audio, video and other new multimedia content dissemination, in the dissemination of content is more rich and diverse, at the same time, the basis of new media