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城市旅游以现代化的城市设施为依托,利用城市丰富的自然和人文景观吸引旅游者前来开展各类休闲游憩活动。促进城市旅游的发展,带动城市经济服务产业的转型升级是目前城市旅游综合改革的发展目标。本文利用凯文·林奇的城市意象五要素,分析了形成旅游城市意象的因素以及相关旅游综合改革方式,以期有利于城市旅游综合改革的实施。
Urban tourism relies on modern urban facilities and uses the rich natural and cultural landscape of the city to attract tourists to come and engage in various leisure and recreational activities. To promote the development of urban tourism and promote the transformation and upgrading of urban economic service industries are the development goals of the comprehensive reform of urban tourism. This article uses the five elements of Kevin Lynch ’s image of the city to analyze the factors that form the image of the tourist city and the comprehensive tourism reform, in order to facilitate the implementation of the comprehensive reform of urban tourism.