论文部分内容阅读
市场放缓、对手进逼,奥迪在新一轮混战中保持了优势“未来的豪华车用户可能还要更年轻化。”作为一汽-大众奥迪销售事业部执行副总经理,葛树文上任一年之际交出了一份还算不错的成绩单。2013年上半年,奥迪中国市场销量为22.8万辆,增长17.7%。不仅保持了中国豪华车市场领军者的地位,而且前进步伐比竞争对手更快——宝马2013年上半年销量同比增长15%,奔驰则为负增长。这个成绩至少可以让葛树文好好喘上一口气。一年前,他接任奥迪品牌掌门人之时,中国豪华车市场正迎来变革时刻,增速放缓,竞争对手大军压境,奥迪的市场地位受到挑战。这一度让外界担
Market slowdown, the opponent into force, Audi in the new round of melee to maintain the advantage “The future of luxury car users may also be younger. ” As the FAW - VW Audi Sales Executive Vice President, Ge Shuwen took office one year The occasion of handing over a pretty good report card. In the first half of 2013, the sales volume of Audi in China was 228,000, an increase of 17.7%. Not only has it maintained its position as a luxury market leader in China, but also has progressed faster than its competitors. BMW’s sales in the first half of 2013 increased 15% YoY while that of Mercedes-Benz was negative. This achievement can at least make Ge Shuwen breathe a good breath. A year ago, when he took over the head of the Audi brand, the luxury car market in China is ushering in a moment of change, a slowdown in growth and a rival of competitors. The market position of Audi is challenged. This time let the outside world bear