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一位英国商人在结束与日本代表的商务谈判后,无可奈何地抱怨道:“他们一边不住点头,一边连声称是,我以为刚才我们讨论的问题已达成共识,而事实上,他们根本不同意我提出的条件。”双方所产生的这种误解,实际上是两国市场经营习俗差异所造成的。因此,要想顺利步入日本市场,就必须了解并适应日本企业特殊的市场经营习俗。
After ending his commercial talks with the Japanese representatives, a British businessman complained reluctantly: “While nodding their heads and claiming to be the same, I think we have reached a consensus on the issues we have just discussed. In fact, they do not agree at all The conditions that I put forward. ”This misunderstanding between the two sides is actually caused by the differences in market practices between the two countries. Therefore, in order to smoothly enter the Japanese market, it is necessary to understand and adapt to the special practices of Japanese market operators.