论文部分内容阅读
图书订货会,顾名思义是以订货为目的,但随着出版产业的不断发展,订货会的展示、交流功能不断增强。存这次北京图书订货会上,各类出版社都挖空心思向与会者充分展示自己的形象,可谓“百花齐放、百家争鸣”。 大社以展位规模显示实力,中小社则在展位布置上动脑筋。商务印书馆以12个展位的规模傲视群雄,以绿色为主色调设计展场。宁静的绿色象征着智慧,体现了“商务”以严谨权威的学术著作和工具书为主要出版方向。书型顶盖巧妙地把展位相连,精致
Book orders, as the name suggests is for the purpose of ordering, but with the continuous development of the publishing industry, ordering the show, communication capabilities continue to increase. At this book-ordering meeting in Beijing, all kinds of publishing houses are hollowing out to fully display their image to the participants. It is “a hundred flowers blossom and a hundred schools of thought contend.” Large clubs show the strength of the booth size, small clubs in the booth layout on the brains. Commercial Press to the size of 12 booths proud of the heroes, the main color green design exhibition. Quiet green symbolizes wisdom, reflecting the “business” to rigorous and authoritative academic books and reference books as the main publishing direction. Book cover cleverly connected to the booth, fine