白酒广告受政策性限制很大,全国性权威媒体资源明显供给不足,寻求央视媒体资源,是高效益建设全国性白酒品牌的关键。 宋河投放电影频道-CCTV6冠名剧场的第二个月,销售收入即超过历史同期最高水平200％以上,冬、春两季销售形势十分乐观。 “宋河”是老牌名酒,至今提起多年前的老广告语“东奔西走,要喝宋河好酒”,仍有许多人记忆犹新。但90年代后 Liquor advertising is subject to policy restrictions, the obvious lack of national authoritative media resources, seeking CCTV media resources, is the key to the efficient construction of a national liquor brand. Song River film channel -CCTV6 named the second month of theater, sales revenue that is more than the highest level over the same period over 200%, sales in winter and spring are very optimistic. “Songhe” is an old-fashioned famous wine. Up to now, the old ad slogan “Going for a long trip and drinking the Songhe good wine” has still been remembered many times ago. But after the 90s