新经济时代的企业竞争是文化的竞争,是理念的竞争。煤炭企业作为传统型企业要想更好的取得竞争优势、战胜竞争对手,必须对其企业文化实施再造。企业文化管理是新世纪重要的企业管理模式。煤炭行业作为能源基础性行业,其作用和地位不容质疑。国家为了力促煤炭工业持续稳定健康发展,明确指出:煤炭是我国重要的基础能源和原料,在国民经济中具有重要的战略地位。由于历史和现 Enterprise competition in the new economic era is cultural competition, the concept of competition. As a traditional enterprise, a coal enterprise wants to gain a competitive advantage and overcome its competitors, and must rebuild its corporate culture. Corporate culture management is an important business management mode in the new century. Coal industry as a basic energy industry, its role and status can not be questioned. In order to urge the coal industry to maintain a steady, steady and healthy development, the state made it clear that coal is an important basic energy and raw material for our country and plays an important strategic role in the national economy. Due to history and present