论文部分内容阅读
我有一个观点,没舍得在学院派年会上说,拿到贵刊来亮相,这种亮相就如同是司马昭亮相,要的是一个路人皆知的效果!——什么观点呢?就是:如果我写文章夸你,那是在为你做广告(例:西瓜行业是我国最早具有促销意识并出过一个出色的摊贩叫“王婆”的行业)。我如果写文章骂你,那就是帮助你,是在为你公关了!(大家不要不相信嘛!) 我这里有一事例:前几年有一位搞策划的赵兄长得有福,比较像“哥哥在岸上走”的尹相杰。他很清楚这一点,于是在一次广告创意中他就把这份资源
I have a point of view, did not want to say at the academic school annual meeting, got your magazine to appearance, this appearance is like Sima Zhao debut, want is a passer-by effect! - What is the point? Is: If I write an article praising you, it is for you to advertise (for example: watermelon industry is one of China’s earliest promotion awareness and had an outstanding street vendor called “Wang Po” industry). If you write an article scold you, that is to help you, is for you in the PR! (We do not believe it!) I have a case here: A few years ago a planning Zhao Zhao blessed, more like “brother Onshore ”Yin Xiangjie. He knew this very well, so he put the resource in a creative ad