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仁义礼智信该包装设计以“废旧的纸盒”为道具,将生活中本是废弃的纸盒改装成2-3包烟的大小体积;结合和文化“仁义礼智信”为土题,将著名作家何立伟的系列漫画貼于盒身,传播和天下品牌文化。2014年,“和天下”软包、细支系列,及“芙蓉王”软天源、硬君信系列先后进入市场,经过几轮落地活动和网络营销的推广预热之后,很快出现市场供不应求的喜人场面。而2015年,恰逢“白沙”品牌创牌四十周年、“和天下”品牌推出十周年,湖南中烟将推出4款和天下、芙蓉王、白沙系列新品。
Benevolence and Wisdom wisdom The packaging design to “discarded paper ” as a prop, will be life is discarded cartons converted into 2-3 package size and size of the smoke; combined with culture Question, the well-known writer He Liwei series comics affixed to the box body, spread and world brand culture. In 2014, after the series of soft packs and fine branches and “Furong Wang” soft daysource and hard Junxin series entered the market one after another, after several rounds of ground-breaking activities and promotion of Internet marketing The market is in short supply of gratifying scenes. In 2015, coinciding with the 40th anniversary of the brand “Baisha” brand and the tenth anniversary of the brand launch of “the world”, Hunan Zhongyou will launch 4 new models of the world, Furong Wang and Baisha series.