美国顶级营销大师F·奥特斯坦丁说过这样一句话:“真诚是营销的第一步,真诚而不贪婪,是营销的第一准则。记住,当你给予他人好处的时候,你的形象就会越来越高大,你的钱包自然会渐渐鼓起来。“毋庸讳言,商场如战场,它进行的是一场没有硝烟、没有刀光剑影、没有枪林弹雨的战争,因而,它的获胜,不是靠匹夫之勇,靠的是营销的智慧,而真诚二字至关重要。 诚信是营销制胜的保证 企业的信誉是企业的无形价值,企业只有凭借信誉才能得到长足的发展。可信誉又 F · Austin Tintin, the top marketing guru in the United States, said: “Sincerity is the first step in marketing, sincerity and not greed, the first principle of marketing. Remember, when you give others benefits, your The image will be more and more tall, your wallet will naturally gradually muster up. ”Needless to say, shopping malls such as the battlefield, it is a no smoke, no Swordsmanship, no gunslinger war, so its victory, not by The courage of each husband, by the wisdom of marketing, and sincerity of the word is crucial. Credibility is the guarantee of winning the marketing The credibility of the enterprise is the intangible value of the enterprise. Only by virtue of the credit can the enterprise get a great development. Credibility and