国内大部分医药企业都曾有过产品招商的营销策略。而通常,靠招商的品种在一至五年之内就会从医药市场中消逝。几乎没有一个品种能够通过招商获得上亿元的销售额。似乎招商已经成为药品营销的必要途径,然而,事实却是一个又一个产品在招商的大海中覆没。究竟是什么原因导致药品招商缺乏持久的生命力? Most domestic pharmaceutical companies have had product marketing strategy. And usually, by the investment varieties within one to five years will disappear from the pharmaceutical market. Almost no species can be achieved through investment sales of billions of dollars. It seems Merchants has become a necessary way of marketing drugs, however, the fact is that one after another product in the investment in the sea. What causes the lack of long-term vitality of drug investment?