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互联网的普及运用以及计算机技术的迅猛发展给新时期企业的发展创造了新的机遇,为企业市场营销提供了更多的手段与机会。但与此同时信息技术的发展本身也是对企业发展能力的一种压力与挑战。物联网技术被看作信息产业发展的第三次革命,是计算机技术与企业生产的新的融合发展。面对这样的机遇与挑战,企业必须构建新的技术环境,及时改变营销方式与策略,研究市场营销的新渠道以迎合市场与信息技术的新要求,谋求企业的发展。
The popularization and application of Internet and the rapid development of computer technology have created new opportunities for the development of enterprises in the new period and provided more means and opportunities for enterprise marketing. But at the same time, the development of information technology itself is also a kind of pressure and challenge to the development capability of enterprises. Internet of Things technology is seen as the third revolution in the development of the information industry, a new convergence of computer technology and enterprise production. In the face of such opportunities and challenges, enterprises must establish a new technological environment, change marketing methods and strategies in time, study new channels of marketing in order to meet the new requirements of market and information technology and seek for the development of enterprises.