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两大石油公司非油稳步增长的背后,是各销售企业锐意创新、多思路挖掘非油品潜力的做法体现。近几年,两大石油公司不断将触角伸向非油业务,中国石化从2007年起步到2012年五年时间非油业绩增长近10倍,中国石油也一直实现稳步增长。2013年,中国石油、中国石化非油收入分别达到104.84亿元和133亿元,分别比2012年增长了17.3%和23%。虽然相关机构分析显示,两大石油公司非油效率提升空间广阔,然而,随着国内外成品油销售压力增大、零售业竞争的日益加剧,两大石油公司下属销售公司又将怎样一次又一次提升新的利润增长点?成为业内关注的话题。由此本刊记者请到了两大石油公司非油业绩突出的四家销售企业,请他们在谈做法的同时,谈一谈目前面临的压力?2014年在由粗放型向精细化转变的同时,非油业务方面又将有哪些新的举措,以供销售公司借鉴。
Behind the steady growth in non-oil business of the two major oil companies is the embodiment of all sales companies who are determined to innovate and find ways to explore the potential of non-oil products. In recent years, the two major oil companies continue to reach out to the non-oil business. Sinopec Corp. started its business from 2007 to nearly 10 times the non-oil business performance in five years in 2012. PetroChina has also enjoyed steady growth. In 2013, the non-oil revenues of PetroChina and Sinopec Corp. reached RMB10.484 billion and RMB13.3 billion respectively, an increase of 17.3% and 23% over 2012 respectively. Although the analysis of the relevant agencies shows that the two oil companies have ample room for improvement in non-oil efficiency, however, with the pressure of the sales of refined oil products both at home and abroad, the competition in the retail industry has been aggravating day by day and the sales companies of the two major oil companies again and again Promote new profit growth point? Become a topic of concern to the industry. Therefore, correspondents invited two oil companies outstanding performance of non-oil sales of four companies, ask them to talk about the practice at the same time, talk about the current pressure? In 2014, from extensive to refined at the same time, Non-oil business in turn what new initiatives for sales companies to learn from.