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主题公园的核心竞争力包括特定的主题、休闲娱乐性、综合性的功能、后现代的旅游资源等。为了更好的发挥主题公园的核心竞争力,可以根据主题公园的实际条件,采取适合的经营模式。对于适合采取虚拟经营模式的主题公园,其方式主要包括虚拟生产、虚拟销售网络、企业共生、策略联盟和虚拟行政部门几种形式。
The theme park’s core competitiveness includes specific themes, leisure and entertainment, comprehensive functions, post-modern tourism resources and so on. In order to better play the core competitiveness of the theme park, according to the actual conditions of the theme park, take appropriate business model. For suitable theme park to take the virtual business model, the main ways include virtual production, virtual sales network, business symbiosis, strategic alliances and virtual administrations in several forms.